LBGLCC - Pink Media @ Bo Beau Kitchen Roof Tap

Late-night luncheon with Matt Skallerud on 3 Pillars of Online Marketing as we enter 2022

Most organizations, large and small, are comfortable with placing advertising on social media… primarily Facebook, but also Instagram, LinkedIn, and Twitter. What we’ll be talking about is how to look at the social media landscape from a broader perspective, understanding how the science (and the mystery) of each platform’s news feed algorithm can make or break a successful digital marketing campaign. From blog posts to photos to video, we dive into how all of this storytelling content can be hyper-targeted to your specific customer, turning your digital marketing campaign from one that focuses on the masses as a number, to one that focuses on the individual as a real person with unique interests. We also talk about how your company’s social media presence can become more engaged with your followers and fans, making you and your organization a part of the LGBTQ conversation online.